EQUITY, is a one-hour competition with real stakes and real consequences, in which our Board of Directors - Soul Cycle founders Julia Rice and Elizabeth Cutler - purchase a failing business to resuscitate.  While assisting in the turnaround, eight female entrepreneurs (who are each given an equity stake in the company) learn about running a business from our Board, who is simultaneously judging them as they compete to win a majority stake and take over as the company’s CEO.